Given that Lysol Disinfectant Spray is playing is playing in a very mature category, growing the brand was a challenge. To make this growth possible, the solution is to launch a product that will expand its usage and not merely position it as an air freshener. I was part of the team that launched Lysol Disinfectant Spray for Baby’s Room, a product specifically designed to clean and disinfect baby’s stuff like toys, strollers, cribs, pillows, etc.
FATIMA ESPINEDA 