Launching new products is an integral part of anyone who wants to pursue a career in brand/marketing management. It tests ones capability in sense-checking what the unmet needs of the market are and turning it into a concrete, profitable product that hopefully the said market cannot live without.
My experience in new product launches mostly revolved around fast-moving consumer goods, ranging from personal care, household insecticides, and even food supplements. Check out the links below so you’ll have an idea what I have been working on for the past 6 years.
- Bath & Shower Category
- Home Care
- Food Supplements
- Others
Want to know more about my projects? Just hit me up.
FATIMA ESPINEDA 