Hello, I’m Fatima.

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I’m a brand manager by day, a business student by night, and a music lover forever.

My day job fuels my passion for business, marketing, and advertising. As a bonus, it also pays for my insatiable thirst to discover and experience good music. As corny and cliché as it may sound, I believe music is the ultimate escape from reality. In my case, it’s my way of keeping my creative juices flowing. It fuels my imagination, gives color to my life, and keeps me in touch with my emotions — all of which, I believe, are important for me to become a better marketer.

Recently, I’ve embarked on my journey to minimalism to live a more intentional life for me to focus on my two deepest passions – music and marketing. My vision is to help independent musicians become more strategic business-wise through strengthened and integrated inbound marketing and branding. I’m slowly but surely making progress, but if you’re interested to know more, hit me up.

This will be my own online space where I will share my ideas, thoughts, and everything in between about stuff I deeply care about – music, marketing, and minimalism.

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